Imagination Multimedia DBA Image, Inc.: Article

Advantages of Producing a Business Video

by steve
Tuesday 20 July 2004 - 02:59:04

o According to a study by the University of Pennsylvania Wharton School of Business, prospects are 72% more likely to purchase a product or service when video is used and they make their buying decision faster.

o According to Technicolor Video Services, (Camarillo, CA) 89 percent of consumers will review a video message the same day it is received, and about 94% of those people will pass the tape along to a friend or relative.

o According to industry reports, the response rates for video promotions are 6 times greater than those for printed direct mail pieces.

o Video “brochures” have a high perceived value so they ratrely get tossed unopened like a lot of marketing mail. Most people will watch a marketing video in its entirety – out of curiosity.

o Film and video have become the most powerful communications tool of this century. A lifetime of TV watching has made sure of that.

o Video is affordable. Producing a marketing video often costs no more than producing a 4-color brochure. A video can convey as much information as a bundle of printed material.

o Video can help a relatively small company look like a much larger firm.

o Video can create the image you want for your company – for example, excellent customer service or a company that cares about the community in which it is located.

o Video helps your sales force by presenting a consistent, well thought out message. A video makes sales points with the same professionalism and enthusiasm every day. There are no “bad or off days” for a video.

o Videos demonstrating a product can be a sales device themselves. The video may do all the selling for you.

o Videos show your product or service in action. This is something brochures can never do. The video can show the benefits of using your product to your prospective client.

o Videos are usually designed with 1 or 2 purposes in mind. Often, however, a company will find unanticipated uses for their video. It can be handed out at trade shows, left with the prospect during an in-person sales call, shown to groups and shown to prospective investors or marketing partners.

o Videos can be translated into foreign languages and formats if planned properly, to gain global market distribution.

o Videos make explaining a complex, technical process much easier through the use of animation and graphics. Trying to explain processes with words and diagrams can be incredibly challenging if not nearly impossible.

o Video is a cost-effective way to sell products that must be demonstrated – particularly products that are bulky, expensive and difficult to transport.

o Video is a great way to show off your plant or building layout via a virtual tour. You can put your best foot forward by only showing those parts of your building that will create the best possible image for you.

o Videos are a great way to tell a story. For example, how a nonprofit helps people or the community. It can be a great way to produce goodwill and attract new volunteers.

o Non-profit agencies can often broadcast their videos on cable TV public access stations for free – as a public service announcement.
o Video is a great complement to your printed marketing literature. It strengthens the message in the printed matter rather than replacing it.

o Video is powerful because it gets more of a person’s senses involved, particularly their emotions. Many buying decisions are made more on how the viewer “feels” than by logical reasoning.

o Video appeals both to people who are auditory learners as well as those who are visual learners.

o Videos do a great job comparing the “before” with the “after” to show how your product or service benefits the buyer.

o The use of sound and special effects can generate excitement for your product. An ordinary product demonstration can be turned into an extraordinary show.

o We all send visual and auditory messages every day. These are the most powerful messages. Hearing and vision are the key senses. Our other senses are great, but only send subtle messages.

Video uses your vision and hearing to send its message to you – which is why video is so powerful and effective. Printed material may contain pictures to communicate to you, but it lacks sound. So it’s only half as effective at sending its message.