Want to increase your advertising
response rate by 600% ? -- Use Video!
According to a study by the University of Pennsylvania's Wharton School of Business, prospects are 72% more likely to purchase a product or service when Video is used and they make their buying decisions faster. After seeing a Video, most prospects will have a greater understanding of the subject or product. 89% of consumers will view a Video message the same day it is received, and 94% will pass the tape along to a friend or relative. According to industry reports, the response rates for video promotions are 6 times greater than those for printed direct mail pieces.
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Call for Production Papers
This website is intended not only to inform prospective clients about our services, it is also intended as a video production resource. We want to help people understand the production process. If you have written a helpful article about some aspect of production, please email it to us at papers@imaginationmultimedia.com. We will review it and if it is suited to our visitors’ interests, we will publish it on our website. You will get full credit and recognition for your contribution. Thanks in advance. Your input will help make this website more useful for everybody.
Posted by
Stephen Waitkevich
on
Saturday 20 March 2004 - 18:34:40
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