News Item: : Want to increase your advertising response rate by 600% ?
(Category: Misc)
Posted by severin
Saturday 20 March 2004 - 18:34:40
Want to increase your advertising
response rate by 600% ? -- Use Video!
According to a study by the University of Pennsylvania's Wharton School of Business, prospects are 72% more likely to purchase a product or service when Video is used and they make their buying decisions faster. After seeing a Video, most prospects will have a greater understanding of the subject or product. 89% of consumers will view a Video message the same day it is received, and 94% will pass the tape along to a friend or relative. According to industry reports, the response rates for video promotions are 6 times greater than those for printed direct mail pieces.
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This news item is from Imagination Multimedia DBA Image, Inc.
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